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Adds more markets following successful pilot where conversion rates rose 30%.
September 15, 2021
By: Christine Esposito
Editor-in-Chief
Clarins Group has expanded its implementation of live video shopping to its subsidiaries worldwide. The expansion follows a new, long-term agreement with Stockholm-based software company Bambuser. Following a successful pilot program in Hong Kong, Malaysia, Singapore, Taiwan and Thailand during which Clarins saw conversion rates of up to 30% percent and engaged viewers for up to nearly 17 minutes, Clarins has established long-term agreements across 10 markets. To date, the company has rolled...
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